Writer's Manifesto

BRAGGIN' copywriter toronto

If I look good, you look brilliant.   [My promise to my clients.]

Writers can write about anything.  That’s what you pay us for:  Fluency and ability to speak with authority—on something we learned yesterday, very late, after spending the day absorbing every imaginable resource related to your project.

I can acquire whatever language and context you need;  I’ll soak it up and play it back with flair and conviction.

My clients count on me for candor and confidence.  More truth per word, guaranteed.



Send me any existing communications piece that you're already happy with.  Ask for a complimentary critique or edit, as a sample of strategy and execution. 

Partial client list:

Muhammad AliPersonal web site development
Don Tapscott [author and e-biz guru]Press materials/Media relations
Canadian Interiors MagazineFeature articles [~200]
CIPF Canadian Investor Protection Fund —print/web copy
Roche PharmaceuticalsEducational audio script
Ontario Science Centre
Exhibit research/copywriting
Ontario Medical Association—Feature articles in the OMA Journal
*Teknion SystemsWeb text, corporate e-newsletter [*award-winning]
Affinity Medical TechnologyBranding, creative
City and Country HomeMagazine features [including cover story]
Symcor SystemsResearch, strategy
Eventscape—Print copy
Powerloc Technologies, Inc. —Press materials
Next MediaPrint copy/creative concepts
IIDEX/NeoconWeb text
Parkinson's Foundation of CanadaMagazine feature
ARIDO [Association of Registered Interior Designers of Ontario] —   Magazine features
Canada Pops OrchestraConsulting/editing
SOCANPrint campaign concepts/copy
Clark Memorial HospitalWeb creative/copy
KCMC MarketingWeb copy, brand-position strategy
Integrity Communications International—Creative/strategic consulting, editing
Clark Material Handling Co. —Web creative/copy
Jefferson County Government Web creative/copy
Dakis DNA Print copy
The Change AllianceWeb copy, Powerpoint presentations
Lisus MarketingRetail ad copy
Annie Thompson DesignsPrint ad concept/copy
Equity Retirement Rewards Web copy
Visual CommunicationsBranding campaigns, print copy
Grey Matter InteractiveWeb text
Julian Beck Fine Art Communications consulting, research, copy
Stericycle Inc. [Healthcare compliance services]Audio script
Yellowbrick Communications Copywriting/research
Business Development Bank --Speaker, seminar leader
Ernst & Young --Editing new business materials
USAccessBank —[online bank] Branding, creative strategy, web copy
University of Louisville—fundraising direct mail campaign

If you want to discuss specific projects that you see here,
I'm happy to explain the briefing, the objective, the strategy behind the creative solutions.



When life hands you lemons, whip up a little hollandaise.

Invite someone interesting.



Next steps:

Easy briefing questions 1 2 3 4 5...

1    Whom are you talking to?
How much do you know about your target?— their values, their needs, their fears, their perceptions.

2   What do you want them to know about you?
When you're finished speaking to them, what do you want them to remember about you?

3   What do you want them to think about you?
How do you want to be perceived, and what values do you want between the lines?

4   What do you want them to do?
Pick up the phone?  Make a note?  Talk to a colleague?  Remember a name?  Drive across town to talk to you?

5  What are you offering in return for the action you want?
Experience?  Service?  Respect?  Quality?  Price?  Candor? 
Loyalty?  Locations?  Ambience?